Strike Gold: A Pre-Conference Workshop with Michelle Segar
Friday, September 23, 2022
10:00 AM-11:30 AM
Despite over 30 years of promoting exercise to the general population and counseling patients about the benefits of activity the majority are still not regularly physically active. Have you ever wondered why it is that most people choose not to move given the multitude of evidence-based health and well-being benefits? In this presentation+workshop, Dr. Michelle Segar, University of Michigan sustainable-behavior-change researcher and author of The Joy Choice, will explain the surprising research explaining why our promotion and counseling of physical activity has not been more effective –and what is. Workshop participants will get hands-on practice using a physical activity prescription based on next-generation motivation and decision-making science.
Learning Objectives
- Learn findings from 3 studies explaining why long-term benefits from physical activity are not as motivating as short-term benefits
- Understand how the two information processing systems in the brain works and implications for promoting physical activity
- Get practice prescribing physical activity to patients or clients using a prescription based on next-generation science.
